Landing Page — Jan-Pro NZ · Commercial Cleaning

Structure note (read first): No swipe file was supplied. Per the Step-8 prompt's fallback, none was invented. Instead this LP uses a proven conversion-focused local-service lead-gen structure — short and quote-first, not a long sales letter: above-fold hook + primary CTA → name the pain → reframe the real problem (trust, not dirt) → the Jan-Pro mechanism → de-risk the switch → segment proof strip → real testimonials → FAQ → final CTA. Multiple CTAs down the page. The core LP below is segment-agnostic; the Segment-Swap Block at the end shows exactly which lines to change so this one page can be cloned per ad group.

Above the fold

Headline

Tired of the cleaner who's immaculate for a month — then quietly falls apart?

Sub-head

Get a named local owner who can't afford to let you down: police-checked, hospital-grade, and yours to trial before you sign. One free on-site walkthrough. One fixed monthly price. No lock-in.

Opening hook

You don't have a cleaning problem. You have a "who do I trust with the keys and my reputation" problem. The last lot were brilliant for the first four weeks — then it was a lick and a promise, and by week eight you were wiping the boardroom table yourself before a meeting. Jan-Pro exists to fix the exact thing every other cleaner gets wrong: being great every night, not just on the sales visit. We've been doing it in New Zealand since 1991.

Primary CTA

[ Get my free walkthrough & fixed monthly quote → ] Free, no obligation, no hidden fees. Or call 0508 526 776.

You know this Monday morning

• The no-show. Bins overflowing, kitchen untouched. No text, no call, nothing.
• The month-one cliff. Immaculate for four weeks — then it slowly slides, and you're the one apologising for it.
• The silent phone. You email. You text. Nothing. You only find out how good a cleaner is by how they handle it when something's wrong — and yours vanishes.
• The 3am thought. Who exactly has keys to my building right now — and has anyone actually checked them?

If you've fired more than one cleaner in the last two years, it isn't you. You were sold an unaccountable model.

[ Book my free walkthrough → ]

The real problem isn't dirt. It's trust without visibility.

Cleaning happens after hours, by strangers with keys, while no one's watching. You pay every month for an outcome you can't witness — and you stake your reputation on it. The board, the landlord, the principal, the auditor, the tenants: when something's off, it lands on your desk, not the cleaner's.

That's why "clean" keeps decaying. An anonymous casual on minimum wage has no stake in whether you renew. The person who quoted you is never the person who cleans. There's no written scope, so misses are deniable — round and round you go.

The fix isn't a better mop. It's someone accountable, standards you can verify, and a way to test it before you're locked in.

The Jan-Pro difference: a local owner with skin in the game

International brand. Local owners. Your site is taken on personally by a local Jan-Pro business owner whose livelihood depends on keeping you — not a call-centre ticket, not a rotating cast of subbies. That's more accountable than a faceless national contractor or a solo cleaner, not less.

Behind that local owner sits an international brand's systems, training, supplies and cover — so when someone's away, your building still gets cleaned. You get the local face and the national safety net. No recruiting, no rostering, no HR headache landing back on you.

• The same police-checked, uniformed, trained person — vetted before they ever hold your keys, and re-checked while they do.
• A schedule built for your sector — a school isn't an office isn't a clinic.
• One person to text. Something off? Sorted same day — usually before anyone else notices.
• We introduce your cleaner in person — you'll know their name and they'll know your site.

"It's not hard to do a great job once. What's hard is doing a great job consistently." That line is our whole job — and we've delivered on it since 1991.

[ Meet the local owner for your site → ]

Switching is the scary part. So we took the risk off you.

You're not signing another 12-month gamble on a promise. Here's the lowest-risk way to switch in the market:

1. Free on-site walkthrough. We come to you — no phone guesses. We learn your building, your risks, your rhythm.
2. One fixed monthly price, in writing. A tailored proposal with a documented scope. No obligation. No hidden fees. No surprise variations. A number you can defend to the board or landlord in one line.
3. Trial our service before you commit. Test it. Prove it's good. Then decide. If we'd slipped, you'd walk — no trap, no ten months of gritting your teeth.
4. No lock-in fear. You stay in control. Verify it whenever you like; we just handle the grind.

[ Start with a free walkthrough → ] · Call 0508 526 776

Whatever you run, there's a Jan-Pro schedule built for it

Schools & ECE — police-checked, trained cleaners you'd trust around tamariki, term-clean done before Day 1, hospital-grade germ control to cut sick-days. Medical & clinics — ENVIROSHIELD hospital-grade disinfection of treatment rooms and high-touch surfaces, audit-ready, discreet, the same vetted person every visit. Offices & SME — the cleaner who actually shows up, so a client never walks into coffee rings on the boardroom table again. Office buildings & FM — one accountable owner across every common area; consistent standards on every floor, so tenants stop emailing and keep renewing. Warehouses & industrial — floors mopped, racking dusted, spills gone before the WorkSafe walk finds them; fixed pricing and guaranteed cover so the site never gets skipped. Aged care & specialist sites — infection-control-grade hygiene with vetted continuity and full backup.

Managers like you already made the switch

"They introduced our new cleaner in person to make sure everything was covered." — Rob East, Ray White Papanui

"Prompt, professional and easy to deal with." — Verified Jan-Pro NZ client

"Consistent service and immediate communication when extra help has been needed." — Verified Jan-Pro NZ client

"Trusted, faithful cleaning superstars — any issues get dealt with super quick." — Verified Jan-Pro NZ client

Real Jan-Pro NZ clients include Ray White branches, Papa's Smashies, 24/7 Youth Work and the Salvation Army.

Straight answers

Can we trial your service before committing? Yes. Test our service and decide for yourself. We'd rather earn your business than lock you into it.

How is Jan-Pro different from a solo cleaner or a big national? You get a named local owner with skin in the game and an international brand's systems, training, supplies and cover behind them. Local accountability, national resilience.

Are your cleaners vetted? A clear police check is mandatory for every Jan-Pro franchisee and their employees, and we regularly check it stays in place. Cleaners are certified and custom-trained for your facility.

How do you price it? After a free on-site walkthrough we give you a tailored proposal with one fixed monthly price — no obligation, no hidden fees.

How often can you clean? Anywhere from once a week up to seven days a week, including after-hours and weekends — and we flex around your events.

What about hospital-grade hygiene? We use ENVIROSHIELD®, a hospital-grade, non-toxic disinfectant that kills 99.99% of bacteria and viruses — without harsh fumes or sticky residue. Safe around patients, kids and staff.

Offer + CTA

Stop being the office nag. Stop being the secret bin-emptier. Book one free walkthrough. Get one fixed monthly price in writing. Trial it before you commit. Then hand the whole headache to a local owner who can't afford to let you down.

[ Get my free walkthrough & fixed monthly quote → ] Free · No obligation · No hidden fees · No lock-in Or call 0508 526 776 — talk to a real local person, not a call centre.

P.S.

The true cost of "the devil you know" isn't the monthly invoice — it's the failed audit, the sick-day spike, the lost tenant, the weekend you spent covering a no-show, and the slow erosion of people trusting you to run a tight ship. One walkthrough costs you nothing and locks you into nothing. [ Book it here → ]

Segment-Swap Block (clone this LP per ad group)

Keep the whole page identical except the five lines below. Match the ad group's search intent to its landing page so the buyer sees their exact world named back to them (high Quality Score + CVR). Everything else — mechanism, de-risk stack, FAQ, offer — stays the same.

Strategic notes (delete before publishing)

• No swipe used. None was provided; per the prompt's fallback we did not invent one. Form = a proven short, quote-first, conversion-focused local-service lead-gen structure (hook + CTA → name the pain → reframe problem as trust-not-dirt → mechanism → de-risk stack → segment proof strip → real testimonials → FAQ → final CTA + phone, with repeated CTAs). Content and voice are lifted from 02-customer-magnet.md.
• Headline angle: name the category's #1 felt pain (the "month-one cliff") in the buyer's own words, then answer it with the one un-matched offer in the market (trial-before-commit + fixed monthly price + named accountable local owner).
• Reframe spine: cleaning = accountability / reputation / compliance, not a cost line — "trust without visibility" is the root problem stated explicitly, exactly as the magnet frames it.
• Anchor features used (from 05-product-features.md): #1 Trial-before-commit + #7 Fixed monthly price (the only TRUE differentiator stack, lead position); #2/#3 Local owner + skin in the game + international backup (franchise-skepticism reframe); #10 "great since 1991" / month-one-cliff messaging; #4 ENVIROSHIELD 99.99% and #5 police checks (health-&-security proof stack for medical/schools); #11 meet-your-cleaner-in-person; #13 same-day comms / 0508 526 776; #8 1–7×/week; #9 sector schedules.
• Customer-magnet sections leveraged: Problem Manifestations (no-show / month-one cliff / silent phone / 3am fears) → "You know this Monday morning"; Main Problem Identification → "The real problem isn't dirt"; USP + Objection Handling → mechanism + de-risk sections; Ideal Solution Characteristics → the four-step switch; Social Narratives / After-Transformation → testimonials + P.S.
• Modularity: core LP is segment-agnostic; the Segment-Swap Block changes only 5 lines per ad group so it can be cloned across the 6 segments × 4 regions with matched search intent.
• NZ compliance: WorkSafe / HSWA 2015 only — no US "OSHA". The warehouse swap deliberately frames H&S as an outcome ("helps you pass the WorkSafe walk"), NOT a specific accreditation claim.
• ⚠️ Verify before launch (do not ship as-is):
  • H&S accreditation — confirm what NZ H&S training/standard the franchisees actually hold before making any stronger warehouse claim (the live site's "OSHA" line must be removed).
  • Testimonials — only the Rob East / Ray White Papanui quote is confidently attributed. The three pull-quotes are real Jan-Pro client language but not yet paired to a named client here; pair them to their exact source and, ideally, swap in sector- and region-matched proof (a Christchurch office, a Tauranga clinic, a Wellington school, an Auckland warehouse) — this market trusts peers above all.
  • Trial mechanics ("length / what's included / genuinely no-obligation"), documented scope + scheduled audits language, public-liability insurance, and any re-clean guarantee — confirm and make concrete; each one sharpens the risk-reversal.
• No fabricated stats or guarantees were used — every proof point (ENVIROSHIELD 99.99%, police-checked & re-checked, since 1991, trial-before-commit, fixed monthly price after walkthrough, 1–7×/week, 0508 526 776) is present in the research.